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Whatever, I’m tired

Alexander Lazarev,

a multidisciplinary empathic designer shaping digital

products that feel honest and human.

What you see here is a collection

of fragments from my design journey.

Tbilisi © 2025. Imperfect by design. Handmade, kind of.

Tbilisi © 2025. Imperfect by design.

Handmade, kind of.

Studio hands

2025, Website design

2025, Website design

A new website for studio HANDS — a London-based architecture and design practice working across architecture, interiors, and product design.

A new website for studio HANDS — a London-based architecture and design practice working across architecture, interiors, and product design.

Designed & built on Framer, live at

Designed & built on Framer, live at

Tbilisi Cycling Club

2024, Graphic design

Concept

I imagined what the Tbilisi Cycling Club could look like as a brand and designed a concept for it.

Tbilisi Cycling Club

2024, Graphic design

Concept

I imagined what the Tbilisi Cycling Club could look like as a brand and designed a concept for it.

The previous shape of this site

The site launched in summer 2023. It will live until 2025.

Back in 2021-22, I went through another period of reflection — about myself and my relationship with design. I became more interested in empathy, in something more human and sincere. I wanted to update my website but couldn’t quite figure out which direction to take — I already felt something new inside, while everything around me still felt the same.

At some point, I realized that maybe design doesn’t really exist — at least not in the way we usually think of it. Maybe design isn’t about pixels, grids, or typefaces, but about the people who visit your site and feel something. So instead of redesigning, I decided to step aside. I built a small experiment — a simple page where anyone could draw whatever they wanted.

It was a strange feeling: to stop being the one who creates and become the one who observes. The moderation was still strict — I decided what stayed — but that wasn’t the point. What mattered was the shift itself: from control to participation, from authorship to presence. The site stopped being my project and turned into a small collective piece — imperfect, human, and alive.

A collection of autographs

by the coolest designers

(1/3)
Misha Dobrovolsky

(2/3)
Misha Dobrovolsky

(2/3)
Misha Dobrovolsky

Artem Tarasov

Evgeniya Dyupina

Nikita Sapozhkov

Andrei Medvedev

Aleksandra Akhramenko

I don't know who drew it,

but i like it.

Artem Matyushkin

A collection of autographs

by the coolest designers

A collection of autographs

by the coolest designers

(1/3)
Misha Dobrovolsky

(2/3)
Misha Dobrovolsky

(2/3)
Misha Dobrovolsky

Artem Tarasov

Evgeniya Dyupina

Nikita Sapozhkov

Andrei Medvedev

Aleksandra Akhramenko

I don't know who drew it,

but i like it.

Artem Matyushkin

BCS World of Investments

BCS World of Investments

2022 — 2024. Product design

2022 — 2024. Product design

BCS World of Investments is one of the top three investment companies in Russia, with over a million users.

BCS World of Investments is one of the top three investment companies in Russia, with over a million users.

Aunt Dariko

Aunt Dariko

2021. Lettering & animation.

Inspired by the rhythm and shapes of Georgian letters.

2021. Lettering & animation.

Inspired by the rhythm and shapes of Georgian letters.

Wink

Wink

2020 — 2022. Product design

2020 — 2022. Product design

Wink is one of the largest video streaming services in Russia, with an audience of over 10 million users.

Wink is one of the largest video streaming services in Russia, with an audience of over 10 million users.

I led a major redesign of the Android TV platform, created a new interface for Wink’s set-top box, and helped update the Apple TV, mobile app and web versions.

I led a major redesign of the Android TV platform, created a new interface for Wink’s set-top box, and helped update the Apple TV, mobile app and web versions.

My favorite part was creating the splash screen animation and designing a concept for the remote control — something I’m still really proud of.

My favorite part was creating the splash screen animation and designing a concept for the remote control — something I’m still really proud of.

Faceform track

2019. Product design

Faceform Track is standalone software designed to track markers on an actor’s face and detect lip and eyelid contours—making complex 4D sequence processing much faster and simpler. I helped the team with a rapid redesign of the program ahead of its release.

Faceform track

2019. Product design

Faceform Track is standalone software designed to track markers on an actor’s face and detect lip and eyelid contours—making complex 4D sequence processing much faster and simpler. I helped the team with a rapid redesign of the program ahead of its release.

A short story of friendship

A short story of friendship

2019. Fun project

2019. Fun project

I made a t-shirt print for Radmir Volk  — a designer who once inspired me and changed the way I looked at design.

I made a t-shirt print for Radmir Volk  — a designer who once inspired me and changed the way I looked at design.

Communitet

Communitet

2018. Graphic design, branding

2018. Graphic design, branding

While working at a small design studio in 2018, I created the branding for Communitet — a student conference helping students grow their management and finance skills, and find what truly inspires them.

While working at a small design studio in 2018, I created the branding for Communitet — a student conference helping students grow their management and finance skills, and find what truly inspires them.

Future Past

Future Past

2020. Graphic design

2020. Graphic design

I designed the cover art for a song by my talented friends — happy to be a small part of their work.

I designed the cover art for a song by my talented friends — happy to be a small part of their work.

Hobby

Hobby

A few hand-poke tattoos and stickers mabe by me in years from 2017 to 2019

A few hand-poke tattoos and stickers mabe by me in years from 2017 to 2019